Realty Club
Realty Club
Here is a comprehensive Present and Future Overview of the Realty Club portal initiative:
🟢 Present State of Mera Wazood Portal (2025)
1. Concept Foundation:
- Mera Wazood means “My Identity” — a platform empowering individuals to monetize their identity, knowledge, network, and voice.
- Operates on the unique "Batao aur Kamao" (Tell & Earn) model.
- Targeted toward elite and informed citizens: working professionals, students, women, retirees, and service providers.
2. Functionality:
- B2B Real Estate Portal that connects buyers, sellers, agents, and promoters.
- Allows users to refer, inform, or promote property listings or services and earn commissions or rewards.
- Includes knowledge-based micro-services – “Information se Income” – where verified data brings financial returns.
3. Core Features:
- Verified listings (Buy/Sell/Rent/Lease)
- Lead tracking system
- User commission tracking dashboard
- Agent and service provider onboarding
- Referral link generation and sharing
- Customer support backend integration
- Regional language support (especially Hindi and English)
4. Current User Segments:
- Real estate agents
- Investors
- Students & retired professionals
- Freelancers and influencers
- Local service providers (legal, Vastu, architect, etc.)
5. Monetization Sources:
- Commission from real estate deals
- Lead generation and resale
- Advertising & featured listings
- Subscription plans for agents and partners
- Data monetization (with privacy safeguards)
🟢 Future Roadmap (2025–2030)
🔹Phase 1: Strengthen Core Model (2025–2026)
Goal: Build trust, tech strength, and reach
- Acquire 10,0000+ agents in tier I/II/III cities
- Expand verified real estate listings in every state
- Integrate AI-based smart lead-matching system
- Introduce a mobile app for users, partners, and agents
- Build a multilingual content strategy to onboard diverse demographics
- Launch local statewise sales teams + call centers
- Focus on “Knowledge Contributors” for verified info uploads
🔹Phase 2: Diversification of Services (2026–2027)
Goal: Expand “Batao aur Kamao” across categories
- Integrate non-real estate verticals (jobs, finance, health, government schemes)
- Launch Club Membership Model for community monetization
- Add 500+ micro-earning services (utilities, schemes, data sharing)
- Build tie-ups with training, placement, legal and consultancy firms
- Start digital franchise model for regional partners
🔹Phase 3: National Platform with Social Utility (2027–2028)
Goal: Make Mera Wazood a household platform
- Launch “Mera Wazood Card” – ID-based earning & referral system
- Tie-up with government and semi-government agencies for citizen info drives
- Create a national information aggregator network
- Develop educational & awareness vertical for civic knowledge monetization
- Introduce social impact index and reward contributors
🔹Phase 4: Global Expansion (2028–2030)
Goal: Make it the Indian model of identity monetization for NRIs & global markets
- Target NRI property market
- Launch portal for overseas property investors and Indian diaspora
- Provide cross-border services in property, documentation, and legal help
- Introduce blockchain for secure identity verification and referral payments
🔮 Vision Statement (2030)
Mera Wazood will be the world’s first People-Powered Earning Platform, where information, connection, and contribution directly convert to verified income — empowering individuals as micro-entrepreneurs of the digital age.
🚀 Key Growth Drivers
- Data is the new currency —Mera Wazood monetizes authentic local data.
- India’s new economy and rising digital literacy
- Push for self-employment and citizen empowerment
- Lack of reliable referral/reward platforms in real estate and services
Here is a comprehensive list of all possible revenue resources for a Real Estate B2B Portal — covering both direct and indirect revenue streams:
🏢 1. Subscription-Based Revenue
a. Membership Plans
- Basic / Premium / Platinum builder/developer subscriptions
- Agent/Broker subscription packages
- Architecture & legal firm plans
b. Listing Plans
- Paid property listings (commercial, residential, industrial, land)
- Bulk listing packages
- Urgent or Featured listing plans
c. Access to Leads / Contacts
- Verified buyer/investor contact database
- Lead generation subscription for brokers/builders
📈 2. Commission-Based Revenue
a. Referral Commission
- Commission from successful deal closures (buy/sell/lease)
- Commission on leads referred to professionals (architects, loan agents, lawyers)
b. Transaction Fee
- A small fee per completed transaction (for example 0.5–2%)
- Fee on rental agreements/lease renewals processed via portal
📣 3. Advertisement Revenue
a. Display Ads
- Banner ads for materials suppliers, banks, interior designers, etc.
- Google AdSense or similar ad network revenue
b. Sponsored Listings / Featured Properties
- Top-of-search visibility for high-value listings
- Premium space in email newsletters or homepage
c. Vendor Promotions
- Advertisement packages for construction firms, lawyers, architects, etc.
🛠 4. Service Revenue
a. Value-Added Services for Builders
- Branding, Brochure design, 3D walkthroughs
- Project management or construction ERP tools
- Sales team outsourcing or CRM integration
b. Professional Services
- Legal assistance for RERA, compliance
- Loan processing and financial advisory
- Property documentation services
c. Technology Services
- Website & app development for builders/projects
- Property management software (PMS)
- Smart home automation integration (in partnerships)
📊 5. Data Monetization
- Market Intelligence Reports for banks, NBFCs, investors
- Heatmaps & Analytics for builder pricing strategy
- Lead Behavior Insights for targeted campaigns
🎓 6. Education & Events - Collaboration
a. Webinars / Workshops
- Paid training for brokers/agents (legal, negotiation, digital marketing)
- Builder onboarding & compliance workshops
b. Events / Exhibitions
- B2B expos / virtual fairs
- Paid stall setup & promotions for builders/developers
🧩 7. Partner Programs & Affiliates - Collaboration
- Affiliate revenue from loan agents, insurance companies, furnishing vendors
- Partnered sales with smart home solution providers
- White-label tech products for channel partners
🧾 8. Documentation & Legal Revenue- Collaboration
- Stamp duty calculator & payment integration
- Title verification and due diligence
- Document drafting – sale deeds, lease agreements, POAs
🏦 9. Financing & Investment Services- Collaboration
- Commission from home loans, project finance, or commercial loans
- Lead sharing with NBFCs and banks
- Syndicated investor matchmaking for under-construction or commercial properties
📦 10. Special & Bulk Sale Revenue
- Listing fees for private property special sell
- Commission on bulk inventory sale (distressed assets, liquidation sales)
- Platform fee for buyer qualification, EMD handling, etc.
🧱 11. Material & Construction Marketplace (B2B Trade)
- Paid vendor listings (cement, tiles, steel, interiors)
- Commission on high-volume procurement orders
- Tendering platform fees
🚀 12. Franchise & White-Labeling
- Franchise fees for local real estate portals under your tech
- White-labeled B2B real estate solutions for regional partners
🧠 13. Consultancy & Custom Solutions
- Real estate process automation consulting
- Project pricing and feasibility reports
- Smart city / commercial park planning collaboration
The Estimated cost of agent acquisition and activation in a B2B Indian real estate portal depends on your model, target market, and channels. Below is a detailed breakdown of average costs you can expect in India (2025 estimates):
✅ 1. Agent Acquisition Cost (CAC – Customer Acquisition Cost)
This includes marketing, outreach, onboarding, and incentive costs to get one verified real estate agent onto your portal.
A. Digital Marketing Costs
Activity |
Estimated Cost Per Agent |
Social media ads (Meta, Google) |
₹80–₹150 |
WhatsApp / SMS campaign |
₹10–₹25 |
Email drip campaigns |
₹5–₹15 |
SEO / blog-based inbound leads |
₹30–₹50 (long-term avg) |
Webinars / virtual events |
₹100–₹250 per lead |
B. Telecalling & Manual Follow-up
Task |
Estimated Cost Per Agent |
Cold calling (3–5 calls avg) |
₹50–₹100 |
Manual KYC verification |
₹30–₹60 |
C. Agent Incentives & Onboarding Kits
Incentive |
Estimated Cost |
Signup incentive (wallet credit, coupons, etc.) |
₹100–₹300 |
Welcome kit (ID card, badge, brochure, digital training access) |
₹150–₹400 |
✅ Total Estimated Agent Acquisition Cost (CAC):
🧾 ₹400 to ₹1,000 per agent (digitally acquired)
🧾 ₹800 to ₹1,500 per agent (manual/field + digital mix)
✅ 2. Agent Activation Cost (to make agent actively use and refer)
A. Training & Engagement
Task |
Estimated Cost |
Online training module |
₹50–₹100 |
WhatsApp/Telegram group support |
₹10–₹20 |
Gamification / activation reward |
₹100–₹300 |
Account manager / CRM follow-up |
₹100–₹200 |
B. Technology Enablement
Feature |
Estimated Cost |
Access to mobile/web dashboard |
₹10–₹50 |
Personalized digital visiting card |
₹30–₹100 |
Leads preview / free quota |
₹50–₹200 |
✅ Total Estimated Activation Cost:
🧾 ₹250 to ₹700 per agent
✅ Total Cost Per Agent (Acquisition + Activation)
Mode |
Estimated Range (per agent) |
Digital-only |
₹600 – ₹1,200 |
Hybrid (Digital + Tele) |
₹800 – ₹1,500 |
Offline/Field-heavy |
₹1,200 – ₹2,000+ |
🎯 Strategic Cost Reduction Ideas
- Use referral system: reward existing agents for bringing new ones (₹100–₹200 referral)
- Partner with agent associations & training institutes
- Use bulk WhatsApp Cloud API + CRM for lead nurturing
- Automate training (YouTube, app-based tutorials)
- Give first 5–10 verified leads free on activation
To estimate the total cost for acquiring 10,000 real estate R Leader across India for our B2B portal, we'll break it into two main parts:
🧾 PART 1: Cost Per RLeader (Summary from Earlier)
Category |
Mode |
Estimated Cost per Agent |
Acquisition |
Digital + Tele |
₹800 – ₹1,200 |
Activation |
Onboarding + Training |
₹300 – ₹500 |
Total (Avg) |
Hybrid Mode |
₹1,100 – ₹1,700 |
📊 PART 2: Cost for 10,000 RLeader
Cost Tier |
Lower Estimate |
Higher Estimate |
Acquisition Cost |
₹800 x 10,000 = ₹80,00,000 |
₹1,200 x 10,000 = ₹1,20,00,000 |
Activation Cost |
₹300 x 10,000 = ₹30,00,000 |
₹500 x 10,000 = ₹50,00,000 |
Total Cost |
₹1.1 Crore |
₹1.7 Crore |
🧮 Final Estimated Cost Range (for 10,000 RLeader)
👉 ₹1.1 Cr to ₹1.7 Cr (₹1,10,00,000 to ₹1,70,00,000)
💰 Optional Add-Ons (If Included)
Item |
Cost Range |
ID Cards, Welcome Kits |
₹100–₹300 per RLeader→ ₹10–30 Lakhs |
Referral Program (₹100/referral) |
₹10 Lakhs if 100% referred |
Loyalty Points or Cashback Offers |
₹10–20 Lakhs (as campaign) |
Regional Agent Support Team |
₹10–20 Lakhs (managers + CRM) |
📌 Cost Optimization Suggestions
- Target metro & tier-2 mix (50:50) to balance cost & volume
- Use digital onboarding with automated KYC to save manpower cost
- Use agent referral tree model with commission per activation
- Gamify activation (first deal = ₹500 reward)
📍 A. State-Wise Budget Allocation Plan (for 10,000 Agents)
Based on real estate market size, agent population, and urbanization:
🗺️ State-wise Agent Distribution Plan
State/Region |
% Allocation |
No. of Agents |
Estimated Cost (@₹1,400 avg) |
Maharashtra (Mumbai, Pune, Nagpur) |
15% |
1,500 |
₹21,00,000 |
Uttar Pradesh (Lucknow, Noida, Ghaziabad) |
12% |
1,200 |
₹16,80,000 |
Karnataka (Bengaluru, Mangaluru) |
10% |
1,000 |
₹14,00,000 |
Tamil Nadu (Chennai, Coimbatore) |
8% |
800 |
₹11,20,000 |
Delhi NCR (Delhi, Gurugram, Faridabad) |
10% |
1,000 |
₹14,00,000 |
Gujarat (Ahmedabad, Surat) |
7% |
700 |
₹9,80,000 |
Telangana (Hyderabad) |
6% |
600 |
₹8,40,000 |
West Bengal (Kolkata, Siliguri) |
5% |
500 |
₹7,00,000 |
Rajasthan (Jaipur, Kota) |
5% |
500 |
₹7,00,000 |
Punjab + Haryana |
5% |
500 |
₹7,00,000 |
Madhya Pradesh (Bhopal, Indore) |
4% |
400 |
₹5,60,000 |
Bihar + Jharkhand |
4% |
400 |
₹5,60,000 |
Kerala |
3% |
300 |
₹4,20,000 |
Odisha + Chhattisgarh |
3% |
300 |
₹4,20,000 |
North East + Others |
3% |
300 |
₹4,20,000 |
🧾 Total Budget Estimate (All-India): ₹1.4 Cr
(Assuming average ₹1,400 cost per agent including acquisition + activation)
Applying some special Technic, we can reduce cost up to 50%
🕒 B. Timeline-Based Rollout Plan (6-Month Model)
📆 Rollout Phase-wise Agent Activation Plan
Month |
No. of R Leader |
Budget (@₹1,400 each) |
Focus |
Month 1 |
1,000 |
₹14,00,000 |
Top 6 metros (Mumbai, Delhi, Bangalore, etc.) |
Month 2 |
1,500 |
₹21,00,000 |
Expand to Tier 1 cities (Ahmedabad, Hyderabad, Chennai) |
Month 3 |
2,000 |
₹28,00,000 |
Start Tier 2 & smart cities |
Month 4 |
2,000 |
₹28,00,000 |
Deeper Tier 2 + Regional centers |
Month 5 |
2,000 |
₹28,00,000 |
Regional belt (North, East, South mix) |
Month 6 |
1,500 |
₹21,00,000 |
Northeast, rural cities, laggards |
🧾 Total in 6 months = ₹1.4 Cr
📊 You can adjust speed & states based on response rates
Applying some special Technic, we can reduce cost up to 50%
✅ Summary
- State-Based Plan ensures penetration where agents are concentrated
- Timeline Plan ensures team readiness, marketing pacing, and operational scaling
- Combine both for a strategic and controlled rollout
Here's a detailed Team Structure for acquiring and activating 10,000 real estate agents across India in 6 months, based on a phased, scalable rollout model. It is designed to balance cost-efficiency, outreach capacity, local trust-building, and fast execution.
🧱 B2B Real Estate Portal – Agent Acquisition & Activation Team Structure
👨💼 1. Core Management Team (Central HQ)
Role |
Count |
Responsibility |
Project Head |
1 |
Overall execution, budget, partnerships |
Marketing Manager |
1 |
National ad campaigns, lead generation strategy |
Operations Manager |
1 |
Rollout planning, tech Integration, CRM |
Agent Activation Manager |
1 |
Training, onboarding, agent engagement |
Tech Manager |
1 |
Portal onboarding flow, agent dashboard, lead allocation |
✅ Total HQ Team: 5 People
🌆 2. State-Level Managers (15–18 States)
Role |
Count |
Responsibility |
State Manager |
15 |
Coordinate with local city agents, manage targets |
Regional Trainer (zone-wise) |
5 |
Agent orientation & activation training |
✅ State/Regional Team: 20 People
🏙️ 3. City-Level Field Executives (Tier 1, 2, 3 Mix)
Role |
Count |
Notes |
City Coordinators |
50–60 |
1 per major real estate city (onboard, verify, local trust) |
Telecallers / Inside Sales |
25 |
Follow-up on leads, explain benefits, convert to active |
Field Verification Executives |
15 |
Optional — for KYC verification & offline areas |
✅ Local Ops & Sales Team: ~90–100 People
🎯 4. Support & Engagement Team
Role |
Count |
Responsibility |
Agent Relationship Executives (via WhatsApp / CRM) |
10 |
Follow up on agent performance, leads, and satisfaction |
Customer Support (Multilingual) |
5 |
Resolve onboarding or dashboard issues |
Content & Training Creator |
2 |
Videos, PDFs, onboarding messages |
✅ Support Staff: 15–20 People
🧾 TOTAL TEAM ESTIMATE
Team Category |
Team Size |
HQ Core Team |
5 |
State & Regional Team |
20 |
City Ops & Sales |
90–100 |
Support & Training |
15–20 |
Total Team Size |
130–145 People |
📊 Deployment Capacity
- Each City Coordinator can onboard 150–200 agents over 6 months
- Each Telecaller can convert 5–10 warm leads/day (100–150/month)
- Each Trainer can conduct 10–15 activation webinars/month
- The team is scalable: you can contract or outsource fieldwork for low-cost rural zones
💸 Budgeting Team Cost (Optional Summary)
Team Segment |
Cost Estimate (6 Months) |
Salaries (Avg ₹25–35K/month/person) |
₹2.5–3.5 Cr total |
Tools (CRM, telephony, travel) |
₹25–40 Lakhs |
Training & Incentives |
₹20–30 Lakhs |
🚀 Bonus Suggestions
- Use Incentive-Based Model: Bonuses per 100 agents activated
- Outsource low-performance zones to channel partners or franchisees
- Use interns or field agents for regional language outreach
- Build a referral tree from top agents to acquire more organically
To estimate the revenue potential with 10,000 Real Estate Agents on your B2B portal, we'll calculate revenue across subscription, transaction, advertisement, and services – assuming conservative and moderate activity levels.
📊 Revenue Model Assumptions (Conservative Estimates)
Channel |
Avg. Conversion |
Avg. Revenue per Agent/year |
1. Subscription Plans |
50% agents pay |
₹2,000–₹5,000 |
2. Lead Sale Commission |
30% do deals/month |
₹500/month |
3. Featured Listings / Ads |
10% agents advertise |
₹2,000/quarter |
4. Add-on Services (Legal, Loan, Design) |
15% agents refer/use |
₹1,000/year |
5. Training/Events/Webinars |
20% agents attend |
₹500/year |
💰 Revenue Breakdown with 10,000 Agents
✅ 1. Subscription Revenue
- 50% agents = 5,000 agents
- ₹3,000 avg/year = ₹1.5 Crore/year
✅ 2. Lead / Commission Revenue
- 3,000 agents active monthly
- ₹500 x 12 months = ₹6,000/year
- Total = ₹1.8 Crore/year
✅ 3. Ads & Promotions
- 1,000 agents (10%) x ₹8,000/year
- Total = ₹80 Lakhs/year
✅ 4. Value-Added Services
- 1,500 RLeader use services
- ₹1,000 each = ₹15 Lakhs/year
✅ 5. Training & Webinars
- 2,000 Leader and Partner x ₹500 = ₹10 Lakhs/year
🧾 Total Annual Revenue Potential (10,000 Agents)
Stream |
Revenue Estimate |
Subscriptions |
₹1.5 Cr |
Commissions |
₹1.8 Cr |
Ads / Promotion |
₹80 Lakhs |
Value-Added Services |
₹15 Lakhs |
Webinars & Training |
₹10 Lakhs |
TOTAL (Annual) |
₹4.35–₹5 Cr |
🚀 Upside Potential (Aggressive Scenario)
If:
- Realty Leader added up to 25000
- Realty partner added up to 1L
- Builder and Developer Added up to 5000
- Active user added up to 5 L
- 70% convert to paid
- 50% agents close 2+ deals/month
- You add institutional clients, investors, builder packages
Then WE can touch ₹25–₹40 Crore per year with this same base.
THANKS
Anand Kumar Jha